Tango prints 2.5 million upside down bragster cans!
April 22nd, 2009
March 2009 saw the launch of an exciting campaign forged between Tango and bragster.com, a partnership that has just taken a very exciting turn. After a dare from the bragster team to “print their cans upside down, complete with a bragster logo”, it seems Tango have indeed come up with the goods. This week, production of 2.5 million specialty upside down cans began, due to hit stores throughout the UK by mid May.
The highly interactive campaign has also seen bragster users worldwide engaging in tango themed dares of all kinds, with the creation of new and exciting user generated content stemming directly from the partnership. The campaign is set to continue well into 2009, with the promise of more surprises from both the users, and the Tango/bragster team.
All the action has taken place at www.bragster.com/tango, the hub for the campaign.
Watch the guys head to the tango factory to see the very first cans produced!
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