The dark humour of Twisted TV is designed to tie in with the marketing strategy behind the new chocolate bar which is positioned as the “evil” offspring of the Crème Egg.
Cadbury will seed the clips on YouTube and online community Bragster.com.
The chocolate-maker will also launch a month-long competition on Bragster inviting consumers to upload their own “Twisted TV” footage for the chance to win a Nintendo Wii.
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